Like any good food business, Soft Life Foods started with a craving.
When our founder Tobi Smith moved to Texas for graduate school back in 2016, he was short on cash and hungry for dishes he’d grown up eating (and cooking) back in Nigeria.
Recipes forwarded to friends turned into a blog, which grew into a local catering business and then a national meal delivery service which eventually became Adùn.
Our operation is small-batch, But we have big ambitions.
Adùn, the Yorùbá word for flavor, represents growth and unending possibilities for our work.
Today, Tobi oversees all things Adùn from our production facility in Houston where every product we make is tested, prepared, packed and shipped. He even finds time to write the occasional recipe for our blog.
African food is incredibly varied (there are over 50 countries on the continent!) and incredibly delicious, but it’s also surprisingly hard to find around the world.
So our mission is simple:
Our operation is small-batch, But we have big ambitions.
Meet the Team
John Smith
Co-Founder
